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Critical Mention is a versatile platform that offers a wide range of use cases for its users. Organizations and individuals heavily rely …
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What is Critical Mention?
Critical Mention headquartered in New York offers their eponymous media monitoring platform for public relations and crisis management.
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What is Critical Mention?
Critical Mention headquartered in New York offers their eponymous media monitoring platform for public relations and crisis management.
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What is Critical Mention?
Critical Mention allows users to search global TV, Radio, Social Media & Online News, watch video, edit and internally share coverage, receive real-time email alerts, build reports, and analyze coverage through word clouds and graphs.
In contrast to traditional broadcast monitoring services, Critical Mention employs technology to monitor broadcast television in real-time. Using Critical Mention's search platform, customers can view their broadcast clips and transcripts within seconds of airing.
The Critical Mention search platform deploys technology that continuously digitizes transcripts and live broadcast footage, in real-time, and indexes and stores each in the Critical Mention media database. Users are able to perform keyword searches against the database (a company name, product, person, topic, etc.) and have their results of their keyword mention instantly displayed within the platform. Users can then watch the video, read the transcript, forward the clip on to colleagues, order the clip to an archive, or a host of other tasks designed for users to effectively communicate and share their broadcast mentions. Learn more at https://www.criticalmention.com/
In contrast to traditional broadcast monitoring services, Critical Mention employs technology to monitor broadcast television in real-time. Using Critical Mention's search platform, customers can view their broadcast clips and transcripts within seconds of airing.
The Critical Mention search platform deploys technology that continuously digitizes transcripts and live broadcast footage, in real-time, and indexes and stores each in the Critical Mention media database. Users are able to perform keyword searches against the database (a company name, product, person, topic, etc.) and have their results of their keyword mention instantly displayed within the platform. Users can then watch the video, read the transcript, forward the clip on to colleagues, order the clip to an archive, or a host of other tasks designed for users to effectively communicate and share their broadcast mentions. Learn more at https://www.criticalmention.com/
Critical Mention Video
Track your earned media coverage with the fastest all-in-one media monitoring service available.
Broadcast Media Monitoring
Online News Tracking
Social Media Monitoring
Licensed Content
Critical Mention Competitors
Critical Mention Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
Critical Mention headquartered in New York offers their eponymous media monitoring platform for public relations and crisis management.
The most common users of Critical Mention are from Small Businesses (1-50 employees).
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TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
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Critical Mention is a versatile platform that offers a wide range of use cases for its users. Organizations and individuals heavily rely on Critical Mention to monitor their brand's media mentions across various platforms, including TV, radio, print, and social media. This allows them to stay informed about their brand's reputation and track the impact of their marketing efforts. Users can also review competitors and other schools to see their mentions in the news, enabling them to gather insights and benchmark their performance.
Teams within organizations find great value in Critical Mention as it enables them to provide relevant television and radio clips to clients. They can easily measure coverage volume on specific topics, helping them gauge their media presence and track the success of their campaigns. By creating alerts based on keywords, users can save time and avoid the need for daily searches.
Critical Mention goes beyond monitoring by offering features for managing and analyzing specific interviews conducted on TV, radio, and online media outlets worldwide. Users can easily edit videos, assign tags and metadata, and analyze coverage through features like word clouds and graphs. The platform provides essential information such as audience numbers, air dates and times, and ad values, offering comprehensive insights into media coverage.
One of the standout features of Critical Mention is its ability to locate broadcast coverage that users wouldn't be able to view on their own. It captures segments from multiple outlets, saving users the effort of individually searching for coverage across different channels. This makes it an invaluable tool for organizations seeking to compile a comprehensive picture of their media mentions.
Furthermore, Critical Mention serves as a centralized location for all news clips, allowing users to store and edit clips to present to executives as a reflection of their media relations efforts. The platform facilitates the process of tracking and documenting media coverage for organizations and foundations. It is particularly useful for marketing departments looking to monitor media coverage, reputation, and compile reports for boards and leadership teams.
In addition to traditional media monitoring, Critical Mention also excels in monitoring social media presence across multiple platforms. This ensures that users have thorough coverage of mentions and can track their brand's visibility in the digital landscape. The platform is crucial for media monitoring, search, editing, and compiling functions in public relations.
Research departments find great value in Critical Mention as it allows them to capture and analyze interviews and television segments. The platform's features provide a user-friendly experience, making it easy to navigate and effectively utilize its capabilities. Reviewers have praised this software for streamlining order management processes and improving efficiency in fulfilling customer orders.
Overall, Critical Mention serves as a comprehensive solution for media monitoring, analysis, and management across various channels. It caters to the needs of organizations ranging from marketing departments monitoring media coverage to research teams analyzing interviews and television segments. With its user-friendly interface and powerful features, it has garnered positive feedback from users, reviewers, and customers alike.
Users recommend using Critical Mention for media monitoring and reporting needs. They suggest experimenting with the software to assess its suitability for specific requirements. Customers appreciate the excellent customer service provided by Critical Mention. Users advise undergoing training to fully utilize all the tools in Critical Mention. They find it valuable for media monitoring and consider it the top tool in terms of responsiveness and pricing flexibility. Users highly recommend taking advantage of the support offered by Critical Mention, finding it extremely beneficial for media monitoring. They suggest considering it as a strong and cost-effective option.
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August 03, 2021
Efficient Channel for Social Coverage and Mentions.
Critical Mention is the program we significantly use to monitor our brand's presence in various social sites, and the way we are fairing. This tool is our marketing guide, but we also use it to obtain the reports from most of the interactive sites and platforms including televisions. Critical Mention ensures we do not spend a lot of time, as it offers coverage to us, with minimal engagement or work on our end.
- Gives us a chance to respond to comments on most of the social platforms.
- Works efficiently with Google for accurate analytical report.
- Extract contact details from the social sites for the company.
- Inadequate training options.
- Tiresome download of watermark.
- Exclude most of the local social media platforms.
July 16, 2021
Good option for quick results
Critical Mention is used to monitor our social media presence across multiple platforms. It is used primarily in marketing, but other areas also request reports as needed. It saves us time and provides more thorough coverage of our mentions with less work on our part. It is user and budget friendly, so it meets our needs.
- Allows us to identify any negative or neutral comments and respond appropriately
- Integrates with Google to provide more accurate analytics
- Provides contact information when it is needed for media sources
- Clunky download of clips/watermarks
- Limited training options to make the best use
- Some media outlets, especially local ones, are not included (e.g., smaller radio networks)
July 29, 2018
Critical Mention Is Critical to Our Company
We use Critical Mention for a variety of companies we work with to answer the question, how far is their message traveling and to where. I worked previously for a very large state government and we used it across the entire organization which included 26 departments and thousands of employees. Now I use it for my own company and our partners and it works well for both applications.
- Critical Mention has been a useful tool over the past dozen years. We have used it to help political campaigns, non-profits, private business and the like to understand where their message is landing and understand if they are hitting their target audience. Our report shows them real-time results for radio, tv, online and even social media.
- I believe the Critical Mention reporting and reports are far superior to other tracking products we have observed by other in the past.
- Their online services and support are awesome and when you are looking for a product and value of the product Critical Mention gives you both in one package.
- I believe the one frustration I have with searching in general that if the closed captioning is not correct on the broadcast end Critical Mention will miss that data. Which is not a Critical Mention issue and does overcome depending on the search. Also, it would be great if you wanted to capture a complete 30 minutes newscast, it could be done by using the search. The clips need to be about to handle 30-minute programs.
- One nagging issue when using Critical Mention is that it does not save e-mail addresses when sending a report and this requires a waste of time having to type in e-mails that should be able to be pulled from the customers' contacts.
- Also, it would be great if you wanted to capture a complete 30 minutes newscast, it could be done by using the search. The clips need to be able to handle 30-minute programs.
January 20, 2016
Not your mother's DVR
While working with a major network, we used Critical Mention to pull clips of client interviews and features on national morning shows, talk shows, and special news programs. It allows us to store and edit clips to our liking to present to our executives as a reflection of our media relations efforts. The thing I loved about it the most was that you can create alerts based on keywords so avoid performing a search each day.
- Provide a variety of download options to retain clips.
- Monitor web so daily search isn't mandatory.
- Organize media hits based on audience (local stations vs national stations).
- Different interface similar to TVEyes when using keyword search (find hits based on number of channels featured).
- More innovative way to create clips for clients such as a better interface when sharing clip links. A set time when clips will be available to client and to share with a password.
December 18, 2014
Easy to use, but a few changes would make it amazing
There are a few teams that use Critical Mention across the whole organization. My team in particular uses the platform to provide relevant television and radio clips to our client and to measure the amount of this type of coverage on any given topic. The client will often have certain initiatives and issues it needs to monitor, measure the volume of, and be able to get a feel for the media's sentiment surrounding the initiative/issue.
- The option to search by call sign and program name is very helpful.
- Overall, pinpointing a certain clip you need or clips from a certain area of Canada/US is easily facilitated by their search options.
- Clips load fast and are of good quality.
- It is extremely slow to delete clips that you've put into a report.
- Critical Mention often misspells words in its transcript making search terms hard to pinpoint and as a result, relevant clips are harder to find.
- Clips are often duplicated two or three times.
July 25, 2014
Critical Mention
I use Critical Mention to on both small and large scale projects to monitor, manage and analyze airings of specific interviews conducted both live and to tape as well as for general coverage of specific topics on tv, radio and online media outlets all over the world. This unique platform provides users with essential information, including audience numbers, air dates and times, ad values etc. Critical Mention also allows users to edit video, assign tags and metadata and analyze coverage through features like word clouds and graphs. These features and more have made Critical Mention an invaluable asset when it comes to managing workflow as well as creating and customizing reports to optimally communicate key performance indicators to various clients across all industries.
- Critical Mention is very simple to navigate and operate. After signing up for an account, users are assigned a dedicated account manager and given a personalized tutorial that provides them with all the information they need to accomplish their tasks and maximize productivity.
- Various search options, from Boolean logic to caption keywords make the process of finding and sorting results both quick and easy.
- Compared to other vendors I've worked with, Critical Mention provides the best services when it comes to real-time monitoring, overall.
- When using Critical Mention for large scale projects with broad search criteria, it can be very difficult to catch duplicate mentions of your keywords within the same broadcast. This often requires a lot of time consuming hands-on work.
- It would be helpful if there were more independent stations monitored, other than the major affiliates.
- When stations are not captioned, it can be difficult to find clips without the use of keywords.
- While there have been major improvements made, there are still bugs within the search function that make certain tasks far more time consuming.
July 18, 2014
Critical Mention Review
Critical Mention was a tool that I had used at my previous job where I coordinated a lot of media spots for TV. Most times the TV stations would run the segment or various versions of the segment during the morning, afternoon and evening news programming. Critical Mention allowed my team and I to capture every piece of footage that was not posted to the internet and then allowed us to purchase all of the segments for our client to keep on file. This tool was available for my entire company to use, but my team of about 4-5 people used it the most.
- Critical Mention allowed me to keep track of all of the pickup around specific stories that were being pitched for my client by scanning not only TV stations, but radio spots too.
- Critical Mention allowed my team to edit the clip down to show the specific segment, down to the second, of when the client was mentioned.
- Critical Mention offered a transcript along with the clip as a starting point, since most times it did need to be edited.
- Within the three years of using Critical Mention, the platform changed multiple times which was hard to keep up with as the changes were drastically different and not always user-friendly.
- The transcript that Critical Mention offers with the clip is only a starting point as it has a lot of mistakes within in.
- There was often a big delay from when the clip aired on TV to when it was available on Critical Mention.